As part of a Strategic Industry Analysis, we analyze segments, trends, key players, challenges and opportunities of specific industries to give our customers the insight they need to enter new markets and gain competitive advantage. Together with our customers, we specify the scope and content of our analysis and tailor it individually to the desired requirements.

Our Industry Analysis not only serve as a basis for their strategic orientation and marketing plans, but also provide an excellent overview of branch centers and competitors as well as product and service offerings. With a detailed Industry Analysis company managers obtain a better understanding about the position of their business within the specific sector, which helps them respond in a better way to industry changes.

Key Aspects Of Our Industry Analysis

  • Industry Trends

    Identification and analysis of the current trends in the chosen industry. According to the respective project requirements, both economic, political and market-related factors are examined

  • Industry Competition

    Identification and analysis of the competitor structure with focus on the relevant top competitors. Comprehensive individual competitor profiles are also included upon request
  • Perspective

    Analysis and assessment of growth alternatives in terms of potential opportunities and risks according to Porter’s Five Forces Model

Multi-level approach delivers the best possible project results

You can obtain a detailed picture of the chosen industry through the combination of secondary and primary data. The relevant information which is based on a variety of existing data from studies, databases, press reports, and company annual reports is collected and presented according to management needs. The specific questions which were not answered during the secondary survey are then primarily evaluated through expert interviews and surveys with a suitable scope.

  • Briefing

    In order to deliver results that are individually tailored to your needs and requirements, a comprehensive pilot discussion of the project is conducted, in which our actions, milestones, interim presentations and final delivery are defined.

  • Secondary Research

    Through secondary research we collect and consolidate the most relevant information from various databases, press archives, reports and our extensive knowledge base.

  • Expert Interviews

    Supplementary validation of our information and hypotheses through interviews with experts from industry, industry consortiums, and correspondents.

  • Project Completion

    Via personal phone calls with our clients or through on-site information sessions. On request, presentations can be conducted in front of larger groups with further discussions about next steps.

References & Project Examples

In most cases, a combined industry and competition analysis is required by our customers, in order to gain a holistic and comprehensive look at the market. Through many successfully conducted analyses, we have a well-founded experience and are able to draw on it in a variety of industries. Our current analyses cover the areas of IT (IoT, Analytics, Cloud, Digitalization) and Automotive

  • International IT company

    Technology and Trend Analysis for CRM systems in automotive retail industry. The analysis had a global scope and was focused on technological innovations and convenience

  • Market leader in automation

    Industry Analysis of machine building, automotive, food and beverage, electronics, biotech and pharmaceutical industries in Cambodia for strategic expansion purposes

  • Leading agricultural company

    Trend and Driver Analysis to identify success factors and recommendations for action for stationary agricultural trade in 2020 in south Germany


  • On-point project results based on your specific needs

  • Reliable and close collaboration

  • Expertise in the Market Intelligence field

  • Stable and long-term collaborative partnerships

The Industry Analysis is used to gain a better understanding of the industrial forces, trends and political and economic factors. It includes reviewing the economy, political factors and market conditions that influence the industrial development. Through the Industry Analysis companies get an insight into specific industry and based on that they can make strategic and marketing plans, enter new market segments and launch new products and services.

Prior to start, it is important to set clear goals of your analysis and to know how you will use results to gain competitive advantage and to accomplish your aspirations.

We analyze the selected industry in terms of economic, technological and social factors. In addition, we evaluate key stakeholders and consider growth scenarios, opportunities and challenges. The analysis may be conducted using Porter’s Five Forces Model that reviews the bargaining power of suppliers and buyers, the potential threat of substitutes and the barriers to entry and rivalry. Besides that, it enables a benchmarking comparison between company’s and its competitors’ key market figures.

Furthermore, conducting an industry analysis will help you identify the strengths and weaknesses that your company might have in the industry. As a result, new opportunities can be captured on time, which in turn will boost your business’ growth.