Companies planning to extend their activities on the international stage aim to detect and minimize risks. Country Analysis offers a variety of data that allows for profound assessments of a target country. In this regard, Country Analysis includes not only the economic data as an indicator of economic growth but also the political and social aspects.
In order to have a holistic understanding of a marketplace, one important aspect is to be aware of key players in the market. In this regard, the Company Profiles we prepare for our clients are a vital source of information. The extent of the profiles can range from a snapshot to more elaborate Company Profiles with in-depth information.
The success of a company is based not only on excellent knowledge of the market but also on a deep understanding of the most important stakeholder group: the customers. Target Group Analysis is the optimal instrument for identifying customers and their respective needs and desires.
Time is a decisive factor in an intense competition. To be able to make decisions within the widest possible scope for action, trends must be recognized at an early stage. Our Trend Analysis is designed to help you achieve this goal. It offers the possibility to identify developments already in the development phase and thus to recognize opportunities and risks at an early stage.
The extensive knowledge of the market, competitors and trending topics, represent one of the most important components for every company’s success. A decisive factor in it is to keep track and be up to date with the latest market developments, innovations and activities of the new competitors.
As part of our Strategic Market Analysis, we consider the relevant target market of our clients. The analysis is mainly based on market size and development, trends and drivers, as well as competitors. Its exact content is jointly and individually compiled with our clients’ requirements.
Companies that want to achieve success need a profound understanding of their competitors. In this regard, the Competitor Analysis investigating the competitor landscape will be fully tailored to your needs. The identification of direct and indirect competitors, analysis of their positioning, strengths, and weaknesses, …