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  • About
  • Services
  • Expertise
    • Corporate Strategy
    • Mergers & Acquisitions
    • Go-to-Market Strategy
    • Innovation & Product Development
    • Market Insights/ Intelligence
    • Account-based Marketing
    • Field Marketing
    • Sales Enablement
  • Industries
    • Automotive & Mobility
    • Construction
    • Energy & Utilities
    • Healthcare & Pharma
    • Information Technology
    • Manufacturing
    • Transportation & Logistics
  • Projects
  • Insights
    • Relevant LinkedIn Posts
      • Account-based Marketing
    • LinkedIn Experts to follow
      • Talking about Metaverse
      • Talking about ABM
    • Insights
      • Market Insights
      • Free ABM Studies
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Portfolio Archives: Use Cases

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Sales Partners Identification: Release of a new Database Product

Use CasesBy Thomas Allgeyer8. August 2019

A leading provider of digitalization services planned to release a new database solution to the market. As the client chose to sell and distribute its new database solution via indirect sales, the sales department were in need to identify potential sales partners within its three main verticals

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Partner Analysis: Express Delivery Specialists in Germany

Industry-Transportation, Use CasesBy Thomas Allgeyer8. August 2019

An automotive OEM is currently involved in successful partnerships with several express delivery specialists in Germany. Partnerships mainly focus on innovation, mutual piloting/ testing and in general business development of digital solutions

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Supplier Evaluation and Customer Needs Analysis: Smart Tool Tracking

Industry-Construction, Use CasesBy Thomas Allgeyer7. August 2019

A global automotive OEM had plans to complement their existing business model with services for the maintenance and repair industry, wherein the company’s vehicles are predominantly used. The client was in the conception phase of developing a platform for craftsmen and service fleets.

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Process Modelling and Solutions Analysis: Returns in Spare Part Logistics

Industry-Transportation, Use CasesBy Thomas Allgeyer7. August 2019

A leading German automotive OEM wanted to explore the potential of a digital solution for service technicians for spare parts return orders, enabling returns collection directly from the service vehicle

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Market Sizing: Service Vans used as an Overnight Delivery Drop-off Point

Industry-Automotive, Industry-Transportation, Use CasesBy Thomas Allgeyer7. August 2019

An automotive OEM is currently scaling up a digital solution used to digitally open the trunk of a van by overnight delivery providers.

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Sales Trigger Monitoring: IT Subsidiaries

Industry-IT, Use CasesBy Thomas Allgeyer7. August 2019

A leading telecommunication provider decided to gain a competetive edge by focusing on events occuring at IT subsidiaries of major companies in the region.

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Target Customer Analysis: Digital Inventory Management in Vans

Industry-Automotive, Industry-Transportation, Use CasesBy Thomas Allgeyer7. August 2019

A global Automotive OEM wants to dig deeper into Digital Inventory Management Solutions for Vans. These solutions are meant to track mobile parts in a van, that are being used by the employees in a convenient way.

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Provider Analysis: Field Service Management Solutions

Industry-Construction, Industry-IT, Use CasesBy Thomas Allgeyer7. August 2019

A leading Automotive Vans OEM was looking to enhance their current core business with additional software-as-a-service solutions: Service and craftsmen companies.

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Market Potential Forecast and Product Segment Evaluation: Same Day and Instant Delivery

Industry-Transportation, Use CasesBy Thomas Allgeyer7. August 2019

A global automotive OEM planned for a specific vehicle category to pivot their existing business model to address the hyper-fast last mile logistics arena which includes same day and instant (<3 hour) delivery.

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Customer and Provider Analysis: Nightexpress Delivery Specialists

Industry-Transportation, Use CasesBy Thomas Allgeyer7. August 2019

An automotive OEM with a leading position in the van market identified a special type of express last-mile delivery providers as a potentially relevant customer segment.

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