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  • About
  • Services
  • Expertise
    • Corporate Strategy
    • Mergers & Acquisitions
    • Go-to-Market Strategy
    • Innovation & Product Development
    • Market Insights/ Intelligence
    • Account-based Marketing
    • Field Marketing
    • Sales Enablement
  • Industries
    • Automotive & Mobility
    • Construction
    • Energy & Utilities
    • Healthcare & Pharma
    • Information Technology
    • Manufacturing
    • Transportation & Logistics
  • Projects
  • Insights
    • Relevant LinkedIn Posts
      • Account-based Marketing
    • LinkedIn Experts to follow
      • Talking about Metaverse
      • Talking about ABM
    • Insights
      • Market Insights
      • Free ABM Studies

Archives: Markets

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Process Modelling and Solutions Analysis: Returns in Spare Part Logistics

Industry-Transportation, Use CasesBy Thomas Allgeyer7. August 2019

A leading German automotive OEM wanted to explore the potential of a digital solution for service technicians for spare parts return orders, enabling returns collection directly from the service vehicle

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Market Sizing: Service Vans used as an Overnight Delivery Drop-off Point

Industry-Automotive, Industry-Transportation, Use CasesBy Thomas Allgeyer7. August 2019

An automotive OEM is currently scaling up a digital solution used to digitally open the trunk of a van by overnight delivery providers.

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Market Potential Forecast and Product Segment Evaluation: Same Day and Instant Delivery

Industry-Transportation, Use CasesBy Thomas Allgeyer7. August 2019

A global automotive OEM planned for a specific vehicle category to pivot their existing business model to address the hyper-fast last mile logistics arena which includes same day and instant (<3 hour) delivery.

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Event and Social Network Analysis: Mainframe and AMM

Industry-IT, Use CasesBy Thomas Allgeyer7. August 2019

A leading ICT service provider decided to redesign its marketing and sales activities for its Mainframe & AMM offering.

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Market Modelling and Competitor/ Customer Analysis: Digital Key Solution for In-Van Delivery

Industry-Automotive, Use CasesBy Thomas Allgeyer7. August 2019

A leading German ICT provider wanted to expand its offering by a digital key solution, which includes hardware and software components.

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Market Study: eCommerce and eRetail Last-Mile Delivery

Industry-Automotive, Industry-Transportation, Use CasesBy Thomas Allgeyer7. August 2019

One of the core customer segments of an automotive OEM selling LCVs are Courier-Express-Parcel (CEP) providers (e.g.: DHL, UPS, Hermes)

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Market, Competitor and Potential Partner Analysis: Building Monitoring and Analytics

Industry-Construction, Industry-IT, Use CasesBy Thomas Allgeyer6. August 2019

A major ICT provider wanted to explore the market of Building Monitoring & Analytics (BMA) in order to support the development of a new BMA platform, define its market positioning and marketing strategies and expand its capabilities with strategic partnerships.

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