Companies which want to achieve success need profound understanding of their competitors. In this regard, the Competitor Analysis investigating the competitor landscape will be fully tailored to your needs.
The identification of direct and indirect competitors, analysis of their positioning, strengths and weaknesses, as well as of their products and services provides a sound basis for the optimization of your company’s corporate strategy.
The knowledge of the competitors’ strategies and motivations enables our clients to predict future behaviors and to proactively position themselves in a certain target marketplace.
what is important to us
We usually face projects with lack of information about relevant competitors and products, due to our focus on B2B industries and innovative products & services in the field of Digitalization. Due to our approach and methodology we ensure the best possible project results as base for strategic decisions.
Director Market Advisory & Business Development
Identification of direct and indirect competitors and building longlist with relevant companies
Break Down Longlist to Shortlist based on defined criteria, e.g. regional scope, target customers, interfaces
In depth analysis based on customer needs, e.g. value chain coverage, product & service portfolio, partnerships, interfaces, regional coverage, strategy & strategic moves
Key Results & Recommendations
Derivation of key results and recommendations for action
Reasons for execution
Most of our customers are in the beginning/ middle of creating new services & products. We adjust to innovation processes, agile methods and shortterm deliveries as well as different formats of delivery (as by customer wished).
Support Sales Pitches
During larger deals often information about pitching competitors exist. Competitor analyses help to best identify strengths & weaknesses compared to the own offering and find solutions to discuss them with the potential customer.
Specially in the field of digitalization markets develop extremely quickly. Competitor analyses help to identify new players, indirect competitors and analyse them in regard to their capabilities and strategic moves.
Make an Appointment
Directly book a time slot, we´ll be happy to discuss your needs