ICT provider

1 week

Global scope

Initial Situation

  • A leading ICT service provider decided to redesign its marketing and sales activities for its Mainframe & AMM offering
  • In order to set a schedule for its business and marketing personnel, the client appoached us to prepare a list of events related to Mainframe and AMM technologies and map social network landscape
  • The list of events generated by our engagement helped the client target the major events and evaluate benefits stemming from participation
  • The social network analysis provided the client with a summary of the most popular groups and reflect development in the selected field

Project Objectives

  • At the beginning of the project, the client presented us with a set of criteria which served as a basis for identification of relevant events and groups for client‘s sales activities
  • The aim of the project was to prepare a detailed summary of events taking place within a given time and geography, where client‘s business people could engage relevant decision-makers
  • The social network analysis was meant to identify the most relevant groups to follow and receive information about attendees

challenges we faced

  • The client approached us on a short notice, a few days before an important meeting setting the future sales strategy
  • Tight deadline resulted in project being delivered within one week

provided by the project team

Project execution

  • Secondary research

    The research included review of specialized event lists, social media platform and publicly available resources

  • Review of events

    Detailed review of preselected events consisted of manual control of their attributes including specification of topics, speakers and sponsors and adherence to the client specification

  • List of relevant events

    The approved results were entered in the final list of relevant events

  • Network analysis

    Social network analysis consisted of a secondary research and a summary of all groups available on given platforms (LinkedIn, MeetUp, Twitter and Xing)

  • Key findings

    Results of both sections were combined in an executive summary presentation which included the most popular events and social media groups

Ready to Transform your Business?

We’re eager to discuss your challenges and help you harness the power of market intelligence.