2 months

Global scope

Initial Situation

  • A global automotive OEM had plans to complement their existing business model with services for the maintenance and repair industry, wherein the company’s vehicles are predominantly used
  • The client was in the conception phase of developing a platform for craftsmen and service fleets which consisted of wireless tracing of tools and devices in real-time (part of connected vehicle offering)
  • To optimally tailor the offering, focus was then placed on surveying the market for similar products and obstacles for further development

Project Objectives

  • Identification of similar offerings in the market, analysed along provider, technology and product capability levels
  • Current state and future potental of in-vehicle tool tracking and related segments like predictive maintenance services and tool pooling
  • Prioritization of current customer needs and desired benefits
  • Coverage of client-defined use cases and value chain in the maintenance industry by competing solutions; determination of prevalent pricing models in the market, including hardware and associated software

challenges we faced

  • Difficulty in finding information from the customer side, because of the low number of publications involving craftsmen as well as low degree of digitalization
  • Products in the market serving a multitude of use cases, with different specifications and connectivity technologies– documentation not homogeneous

provided by the project team

Project execution

  • Preliminary research results

    The project started off with a longlist which had the research results and evaluation of 20-30 leading solutions in the market, along various criteria including feature and use case coverage, company size and geographic reach

  • Analysing identified solutions

    Using knockout criteria and an internally developed scoring model, the top 10 solutions were identified. These 10 solutions were subject to a comprehensive analysis which included expert interviews to address information gaps

  • Additional research

    Provider-side interviews and research also included insights about pricing models

  • Identifiying consumer preferences

    Around half the interviews were from a customer perspective, including actual end users (craftsmen) and target companies for the solution, to help compile and evaluate most important customer needs in the segment

  • Customer point of view

    Project team additionally visited a leading craftsman fair in Germany to get in contact with the target group specific decision makers for ad-hoc customer-side interviews

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