The success of a company is based not only on an excellent knowledge of the market but also on a deep understanding of the most important stakeholder group: the customers. Target Group Analysis is the optimal instrument for identifying customers and their respective needs and desires.
The services includes individual identification and analysis of relevant target groups, particularly for Sales and Marketing. Our extensive experience in creating reliable Target Group Analysis especially in the B2B environment and industry helps us dive deeper into the business case presented. Our main focus falls on: strategic growth, market entry, optimizing marketing strategy, positioning of products and companies.