The information technology sector is witnessing unparalleled transformation, driven by swift advancement of innovative technologies, evolving consumer demands, and the ongoing shift towards digitalization.

To flourish in this dynamic landscape, businesses must be adaptable, well-informed, and future-oriented in their strategic planning.

Our team is dedicated to offering strategic guidance and actionable insights that empower you to excel in the competitive arena.

Topics driving Information Technology

AI-drive Decision Making

Quantum Computing

Edge Computing

Cybersecurity Challenges

Digital Workforce

Insights

Our expertise lies in external analyses across these domains

Markets

  • Estimate size, growth, and trends of a market
  • Identify and categorize market segments
  • Evaluate potential market opportunities
  • Identify current and future market trends
  • Evaluate pricing strategies for a given market

Competition

  • Identify competitive landscape and benchmarking
  • Evaluate competitors‘ performance
  • Compare products and services with those of competitors
  • Evaluate brand perception by customers
  • Analyze competitors‘ distribution channels

Customers

  • Identify and categorize customer segments
  • Collect customer and market data
  • Compare products and services with customer needs
  • Evaluate brand perception by customers
  • Evaluate pricing strategies for a given customer segment

Partners & Suppliers

  • Identify partners and suppliers
  • Evaluate partners‘ and suppliers‘ performance
  • Evaluate pricing strategies for a given supplier
  • Evaluate technology performance of suppliers
  • Identify current and future market trends

Technologies

  • Identify current and future market trends
  • Evaluate competitor‘s technology performance
  • Evaluate technology adoption rate
  • Compare products and services with technology needs
  • Evaluate potential technology opportunities

Products & Services

  • Compare products and services with customer needs
  • Evaluate brand perception by customers
  • Evaluate pricing strategies for a given product or service
  • Identify current and future market trends
  • Analyze distribution channels

Project Examples

Main Business Fields we support

Strategy & Growth

  • Corporate Strategy
  • Mergers & Acquisitions
  • Innovation Management
  • Go-to-Market Strategy

Product & Technology

  • Product Development
  • Research & Development
  • Market Intelligence
  • Technology Scouting

Marketing & Customer Success

  • Strategic Marketing
  • Account-based Marketing
  • Field Marketing
  • Product Marketing

Sales & Business Development

  • Sales Strategy
  • Sales Operations
  • Sales Enablement
  • Business Development