Gain a Competitive Edge

Are you looking to stay ahead of the competition and unlock new opportunities for growth? Our market advisory services can help.

We provide comprehensive insights into complex B2B markets, with a focus on digitalization and emerging technology trends.

Our services can help you:

  • Develop digital products that meet market needs
  • Identify new opportunities and validate ideas for innovation
  • Make informed strategic decisions related to positioning of digital solutions
  • Better approach your key accounts

Let us help you leverage the power of insights to drive growth and innovation for your business.

Our expertise lies in external analyses across these domains

Markets

  • Estimate size, growth, and trends of a market
  • Identify and categorize market segments
  • Evaluate potential market opportunities
  • Identify current and future market trends
  • Evaluate pricing strategies for a given market

Competition

  • Identify competitive landscape and benchmarking
  • Evaluate competitors‘ performance
  • Compare products and services with those of competitors
  • Evaluate brand perception by customers
  • Analyze competitors‘ distribution channels

Customers

  • Identify and categorize customer segments
  • Collect customer and market data
  • Compare products and services with customer needs
  • Evaluate brand perception by customers
  • Evaluate pricing strategies for a given customer segment

Partners & Suppliers

  • Identify partners and suppliers
  • Evaluate partners‘ and suppliers‘ performance
  • Evaluate pricing strategies for a given supplier
  • Evaluate technology performance of suppliers
  • Identify current and future market trends

Technologies

  • Identify current and future market trends
  • Evaluate competitor‘s technology performance
  • Evaluate technology adoption rate
  • Compare products and services with technology needs
  • Evaluate potential technology opportunities

Products & Services

  • Compare products and services with customer needs
  • Evaluate brand perception by customers
  • Evaluate pricing strategies for a given product or service
  • Identify current and future market trends
  • Analyze distribution channels

“Innovation distinguishes between a leader and a follower.

But to lead, you must know the terrain and anticipate the shifts in the market.”

Inspired by Steve Jobs

Main Business Fields we support

Strategy & Growth

  • Corporate Strategy
  • Mergers & Acquisitions
  • Innovation Management
  • Go-to-Market Strategy

Product & Technology

  • Product Development
  • Research & Development
  • Market Intelligence
  • Technology Scouting

Marketing & Customer Success

  • Strategic Marketing
  • Account-based Marketing
  • Field Marketing
  • Product Marketing

Sales & Business Development

  • Sales Strategy
  • Sales Operations
  • Sales Enablement
  • Business Development