Market potential forecast & product segment evaluation: Same Day and Instant Delivery

Transportation 3 months Global scope Initial Situation A global automotive OEM planned for a specific vehicle category to pivot their existing business model to address the hyper-fast last mile logistics arena which includes same day and instant (<3 hour) delivery The client was formulating its go to market strategy, complementary to product development phase To…

Market modelling and competitor & customer analysis: Digital key solution for In-Van Delivery

ICT provider 4 months Global scope Initial Situation A leading German ICT provider wanted to expand its offering by a digital key solution, which includes hardware and software components The solution enables B2B delivery companies to open the trunk of service vans, allowing goods to be placed there before the workday starts, leading to reduced…

Market, competitor and potential partners analysis: Building Monitoring & Analytics

Real Estate 2 months Global scope Initial Situation A major ICT provider wanted to explore the market of Building Monitoring & Analytics (BMA) in order to support the development of a new BMA platform, define its market positioning and marketing strategies and expand its capabilities with strategic partnerships The market intelligence project provided a base…