In-depth insights for your accounts including recommendations
Company profiling or Account profiling in Account–based Marketing starts with defining the relevant accounts per ABM programme including the deliverables/ focus topics and budgets per account.
This process steps is seen in many different variations: From receiving the named accounts by Sales to execution of extensive analyses to evaluate the Customer Lifetime Value.
The main goal is to build detailed profiles of those accounts with data that will help inform your outreach and engagement strategy.
The success factors for account profiling include accurate and up–to–date data, insights into customer needs and wants, current industry trends, and a deep understanding of your target audience.
what is important to us
We know the difference between “research” and “in-depth-research”. We make sure to use, combine and interprete all available public sources via advanced search operations, databases and web crawler. We won´t deliver “raw data” – our results will be fully prepared, and consolidated. Interpretations and recommendations are a major part of our project work.
A subsequent discussion with the account and ABM teams is highly appreciated from our and customer side.
Thomas Allgeyer
CEO & Founder