In-depth insights for your accounts including recommendations
Company profiling or Account profiling in Account–based Marketing starts with defining the relevant accounts per ABM programme including the deliverables/ focus topics and budgets per account.
This process steps is seen in many different variations: From receiving the named accounts by Sales to execution of extensive analyses to evaluate the Customer Lifetime Value.
The main goal is to build detailed profiles of those accounts with data that will help inform your outreach and engagement strategy.
The success factors for account profiling include accurate and up–to–date data, insights into customer needs and wants, current industry trends, and a deep understanding of your target audience.
Areas of Applications
Providing consolidated information about specific companies (customers / competitors / suppliers), which can for example be used for segmentation / evaluation / selection of strategic existing or new customers/or pitches
Based on (relevant) revenues, customer target groups, number of employees, geographic focus, strategy, R&D expenditures of main competitors
Highly flexible scope ranging from snapshot (1-2 PowerPoint slides, individual information for CRM) to detailed company profiles (~ 40 Slides) – depending on the desired purpose and focus
Integration in your CRM
The completed Company Profiles can be integrated into your CRM system and maintained if desired – possible applications: integration as PDF, e-mail, custom fields, link to the online sources, etc.
what is important to us
We know the difference between “research” and “in-depth-research”. We make sure to use, combine and interprete all available public sources via advanced search operations, databases and web crawler. We won´t deliver “raw data” – our results will be fully prepared, and consolidated. Interpretations and recommendations are a major part of our project work.
A subsequent discussion with the account and ABM teams is highly appreciated from our and customer side.
CEO & Founder
Why get in touch with us?
Extensive experience with 1:1 ABM profilings. Needs are different just like our profiles. Within the last decade we defined dozens of different profiles, ranging from snippets up to full profiles on division level.
Beyond profiling: Let´s define programs/ standards together. Usually our work starts with defining the different standards per ABM progamme (e.g. topic focus, topic selection, depth) in close collaboration to best match the expectations and budgets.
Way of working
Professional & fun to work with (trusting our customers on this. Next to outstanding results and high reliability, fun to work with is an essential part of how we love to collaborate.
Make an Appointment
Directly book a time slot, we´ll be happy to discuss your needs