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Frenus GmbH
market and data advisory services
Frenus GmbHFrenus GmbH
  • About
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      • … by field
      • … by industry
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      • Market Analysis
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  • Contact
  • English
  • About
    • Team
    • Customers
      • … by field
      • … by industry
    • Career
  • Market Advisory
    • How we support
      • Market Analysis
      • Competitor Analysis
      • Target Group Analysis
      • Trend Analysis
      • Country Analysis
      • Market Radar
      • Ad-hoc-research
    • Insights
      • Use Cases & Project Examples: Market Advisory
      • Talking about Metaverse on LinkedIn
  • Account-Based Marketing
    • How we support ABM
      • Company Profile
      • Executive Profile
      • Target Group Analysis
      • Ad-hoc Research
    • ABM Insights
      • Use Cases & Project Examples
      • Talking about ABM on LinkedIn
      • Free ABM Studies & Reports
  • Contact
  • English

Company Profile

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In-depth insights for your accounts including recommendations

Company profiling or Account profiling in Account–based Marketing starts with defining the relevant accounts per ABM programme including the deliverables/ focus topics and budgets per account.

This process steps is seen in many different variations: From receiving the named accounts by Sales to execution of extensive analyses to evaluate the Customer Lifetime Value.

The main goal is to build detailed profiles of those accounts with data that will help inform your outreach and engagement strategy.

The success factors for account profiling include accurate and up–to–date data, insights into customer needs and wants, current industry trends, and a deep understanding of your target audience.

Areas of Applications

Providing consolidated information about specific companies (customers / competitors / suppliers), which can for example be used for segmentation / evaluation / selection of strategic existing or new customers/or pitches

Positioning

Based on (relevant) revenues, customer target groups, number of employees, geographic focus, strategy, R&D expenditures of main competitors

Possibilities

Highly flexible scope ranging from snapshot (1-2 PowerPoint slides, individual information for CRM) to detailed company profiles (~ 40 Slides) – depending on the desired purpose and focus

Integration in your CRM

The completed Company Profiles can be integrated into your CRM system and maintained if desired – possible applications: integration as PDF, e-mail, custom fields, link to the online sources, etc.

what is important to us

We know the difference between “research” and “in-depth-research”. We make sure to use, combine and interprete all available public sources via advanced search operations, databases and web crawler. We won´t deliver “raw data” – our results will be fully prepared, and consolidated. Interpretations and recommendations are a major part of our project work.

A subsequent discussion with the account and ABM teams is highly appreciated from our and customer side.

Thomas Allgeyer

CEO & Founder

Why get in touch with us?

Experience

Extensive experience with 1:1 ABM profilings. Needs are different just like our profiles. Within the last decade we defined dozens of different profiles, ranging from snippets up to full profiles on division level.

Collaboration

Beyond profiling: Let´s define programs/ standards together. Usually our work starts with defining the different standards per ABM progamme (e.g. topic focus, topic selection, depth) in close collaboration to best match the expectations and budgets.

Way of working

Professional & fun to work with (trusting our customers on this. Next to outstanding results and high reliability, fun to work with is an essential part of how we love to collaborate.

Make an Appointment

Directly book a time slot, we´ll be happy to discuss your needs

Project examples

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