ICT provider



Initial Situation

  • A leading telecommunication provider decided to gain a competetive edge by focusing on events occuring at IT subsidiaries of major companies in the region
  • The client contracted us to provide him with a bi-monthly summary of events to support activities of the sales department
  • Our deliverables helped the client to identify new customers for his specific products and better target his sales activities

Project Objectives

  •  At the beginning of the project, our team and the client jointly identified a list of companies of interest and their IT subsidiaries
  • The aim of the project was to provide a summary of media coverage of the selected IT subsidiaries and their corporate mothers which would be sent out to the client‘s sales department
  • By identifying recent pain points, the client planned to approach an affected company with his own solution to the problem

challenges we faced

  • Long-term nature of the project brings challenges with respect to the occasional change in the ownership structure of the selected subsidiaries
  • Regular check, whether or not are the selected subsidiaries still in scope of the project, had to be performed

provided by the project team

Project execution

  • Research

    On bi-monthly basis, our team conducted a research of news sources and databases to identify negative publicity happening to either IT subsidiaries or mother companies

  • Sources used

    The sources included news servers, online versions of renown magazines, press releases, news sections of the selected companies, trade registers and news aggregators (e.g. Echobot)

  • Short summary

    Upon identification, a short summary of the news was prepared and indicated in a file containing results throughout the project history

  • Finalising the project

    Outcome of the project, which consisted of an email newsletter and the historical file, was sent out to relevant persons at the beginning of every second month

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