Skip to content
+49 711 99529-629Frenus GmbH, Zettachring 10, DE-70567 Stuttgartinquiry@frenus.de
Linkedin page opens in new window

Frenus GmbH
market and data advisory services
Frenus GmbHFrenus GmbH
  • About
  • Services
  • Expertise
    • Corporate Strategy
    • Mergers & Acquisitions (CDD)
    • Go-to-Market Strategy
    • Innovation & Product Development
    • Market Insights/ Intelligence
    • Account-Based Marketing
    • Field Marketing
    • Sales Enablement
  • Industries
  • Insights
      • Market Adisory Insights
        • Use Cases & Project Examples: Market Advisory
        • Talking about Metaverse on LinkedIn
      • ABM Insights
        • Use Cases & Project Examples
        • Talking about ABM on LinkedIn
        • ABM posts on LinkedIn – to remember
        • Free ABM Studies & Reports
    • English
    • About
    • Services
    • Expertise
      • Corporate Strategy
      • Mergers & Acquisitions (CDD)
      • Go-to-Market Strategy
      • Innovation & Product Development
      • Market Insights/ Intelligence
      • Account-Based Marketing
      • Field Marketing
      • Sales Enablement
    • Industries
    • Insights
        • Market Adisory Insights
          • Use Cases & Project Examples: Market Advisory
          • Talking about Metaverse on LinkedIn
        • ABM Insights
          • Use Cases & Project Examples
          • Talking about ABM on LinkedIn
          • ABM posts on LinkedIn – to remember
          • Free ABM Studies & Reports
      • English

      Target Group Analysis/ Customer Analysis

      Knowing your customers & potential customers

      The success of a company is based not only on an excellent knowledge of the market but also on a deep understanding of the most important stakeholder group: the customers. Target Group Analysis is the optimal instrument for identifying customers and their respective needs and desires.

      The services includes individual identification and analysis of relevant target groups, particularly for Sales and Marketing. Our extensive experience in creating reliable Target Group Analysis especially in the B2B environment and industry helps us dive deeper into the business case presented. Our main focus falls on: strategic growth, market entry, optimizing marketing strategy, positioning of products and companies.

      Customer Segments

      Identification of relevant customers and formation of customer segments based on organizational and economic characteristics (for example, company size, product portfolio, geographic footprint, target group etc.)

      Customer Needs

      Identification of the needs and requirements of the relevant target groups and of the current challenges and focus areas of the individual companies (for example, growth, expansion, management changes, mergers, outsourcing)

      Recommendations

      Derivation of target action-recommendations (for example, customer access, ABC segments) as well as discussion of potential next-steps (for example, contact identification, CRM import, creation of detailed profile for top potential customers)

      Target Group Expansion

      Potential expansion of the Target Group Analysis based on the results and the dynamic market developments. Joint discussion on the development of additional potential on the basis of client’s own requirements

      what is important to us

      Identification of new customer segments and knowing your customer needs is relevant for an individual and successfull approach via Marketing & Sales.

      Thomas Allgeyer

      CEO & Founder

      Multi-level approach delivers the best possible project results

      The combination of secondary and primary data provides a comprehensive picture of our clients’ chosen markets. The relevant information, which is based on a variety of existing data from studies, databases, press-reports, and company annual reports, is collected and presented according to clients’ needs and preferences. All open questions, which were not answered during the secondary survey, are then primarily evaluated by the means of expert interviews and suitable surveys.

      • Briefing

        In order to deliver results that are individually tailored to your needs and requirements, a comprehensive pilot discussion of the project is conducted, in which our actions, milestones, interim presentations and final delivery are defined

      • Secondary Research

        Through secondary research we collect and consolidate the most relevant information from various databases, press archives, reports and our extensive knowledge base

      • Expert Interviews

        Supplementary validation of our information and hypotheses through interviews with experts from industry, industry consortiums, and correspondents

      • Project Completion

        Via personal phone calls with our clients or through on-site information sessions. On request, presentations can be conducted in front of larger groups with further discussions about next steps

      Reasons for execution

      On-point project results based on your specific needs

      Reliable and close collaboration

      Strong expertise in the Market Intelligence field

      Make an Appointment

      Directly book a time slot, we´ll be happy to discuss your needs

      Project examples

      By identifying the target group of our clients, resources can be better and more efficiently used, and products and/or services adapted to the individual customer needs. By adapting the offerings to the specific market requirements, their growth and success can be sustained and improved in the long term and the turnover can be maximized.

      Our team can examine relevant target groups, gather all the information you will need and help you make the best decision for your company. The Target Group Analysis is especially useful when making positioning strategies for new products and/or services. It is important to communicate the unique characteristics of products or services to this individual target group. The analysis can also give our clients valuable information about the geographic location of their target market as well as the best places to distribute their products.

      © Frenus GmbH, 2010-2022

      Imprint | Data Protection Declaration

      Go to Top
      X