Knowing your customers & potential customers
The services includes individual identification and analysis of relevant target groups, particularly for Sales and Marketing. Our extensive experience in creating reliable Target Group Analysis especially in the B2B environment and industry helps us dive deeper into the business case presented. Our main focus falls on: strategic growth, market entry, optimizing marketing strategy, positioning of products and companies.
what is important to us
In order to deliver results that are individually tailored to your needs and requirements, a comprehensive pilot discussion of the project is conducted, in which our actions, milestones, interim presentations and final delivery are defined
Through secondary research we collect and consolidate the most relevant information from various databases, press archives, reports and our extensive knowledge base
Supplementary validation of our information and hypotheses through interviews with experts from industry, industry consortiums, and correspondents
Via personal phone calls with our clients or through on-site information sessions. On request, presentations can be conducted in front of larger groups with further discussions about next steps
By identifying the target group of our clients, resources can be better and more efficiently used, and products and/or services adapted to the individual customer needs. By adapting the offerings to the specific market requirements, their growth and success can be sustained and improved in the long term and the turnover can be maximized.
Our team can examine relevant target groups, gather all the information you will need and help you make the best decision for your company. The Target Group Analysis is especially useful when making positioning strategies for new products and/or services. It is important to communicate the unique characteristics of products or services to this individual target group. The analysis can also give our clients valuable information about the geographic location of their target market as well as the best places to distribute their products.