Screening of relevant markets, events and trends
We have extensive experience in the area of Trend Analysis in the B2B segment in industries like IT (IoT, Analytics, Cloud, Digitalization) and Automotive. The capacity of making complex analysis, combined with our deep knowledge and understanding of market trends is the core value that we have committed ourselves to. The Trend Analysis service offers the possibility to identify market trends, market opportunities and market risks at the early stage and can help your company adjust to market changes more easily and through that achieve/enhance its competitive advantage.
what is important to us
In order to deliver results that are individually tailored to your needs and requirements, a comprehensive pilot discussion of the project is conducted, in which our actions, milestones, interim presentations and final delivery are defined
Through secondary research we collect and consolidate the most relevant information from various databases, press archives, reports and our extensive knowledge base
Supplementary validation of our information and hypotheses through interviews with experts from industry, industry consortiums, and correspondents
Via personal phone calls with our clients or through on-site information sessions. On request, presentations can be conducted in front of larger groups with further discussions about next steps
Trend Analysis is used to identify market trends, market opportunities and market risks. It can help businesses adjust to market changes more easily and to achieve competitive advantage. Moreover, Trend Analysis can help management better understand the short-term liquidity position as well as the long-term solvency position of the company.
In order to improve business and to generate more growth, trend analysis can be used as a perfect tool to develop the strategy correspondent to these trends and business goals. In addition, the Trend Analysis could be used for investment purposes, because it gives an overview of the financial position of the business, as well as to predict the future events such as the future cash flow based on past data.
The first step is to identify trends from the macro environment and based on that to make trend evaluation regarding influence, impact intensity as well as probability of occurrence and subsequent scenarios. After the trend identification and evaluation, we evaluate opportunities and risks of current trends and market drivers and based on that we examine the potential courses of action.