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  • About
  • Services
  • Expertise
    • Corporate Strategy
    • Mergers & Acquisitions
    • Go-to-Market Strategy
    • Innovation & Product Development
    • Market Insights/ Intelligence
    • Account-based Marketing
    • Field Marketing
    • Sales Enablement
  • Industries
    • Automotive & Mobility
    • Construction
    • Energy & Utilities
    • Healthcare & Pharma
    • Information Technology
    • Manufacturing
    • Transportation & Logistics
  • Projects
  • Insights
    • Relevant LinkedIn Posts
      • Account-based Marketing
    • LinkedIn Experts to follow
      • Talking about Metaverse
      • Talking about ABM
    • Insights
      • Market Insights
      • Free ABM Studies

Portfolio Archive:

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Market Sizing: Service Vans used as an Overnight Delivery Drop-off Point

Industry-Automotive, Industry-Transportation, Use CasesBy Thomas Allgeyer7. August 2019

An automotive OEM is currently scaling up a digital solution used to digitally open the trunk of a van by overnight delivery providers.

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Sales Trigger Monitoring: IT Subsidiaries

Use CasesBy Thomas Allgeyer7. August 2019

A leading telecommunication provider decided to gain a competetive edge by focusing on events occuring at IT subsidiaries of major companies in the region.

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Target Customer Analysis: Digital Inventory Management in Vans

Industry-Automotive, Use CasesBy Thomas Allgeyer7. August 2019

A global Automotive OEM wants to dig deeper into Digital Inventory Management Solutions for Vans. These solutions are meant to track mobile parts in a van, that are being used by the employees in a convenient way.

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Provider Analysis: Field Service Management Solutions

Industry-Construction, Industry-IT, Use CasesBy Thomas Allgeyer7. August 2019

A leading Automotive Vans OEM was looking to enhance their current core business with additional software-as-a-service solutions: Service and craftsmen companies.

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Market Potential Forecast and Product Segment Evaluation: Same Day and Instant Delivery

Industry-Transportation, Use CasesBy Thomas Allgeyer7. August 2019

A global automotive OEM planned for a specific vehicle category to pivot their existing business model to address the hyper-fast last mile logistics arena which includes same day and instant (<3 hour) delivery.

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Customer and Provider Analysis: Nightexpress Delivery Specialists

Industry-Transportation, Use CasesBy Thomas Allgeyer7. August 2019

An automotive OEM with a leading position in the van market identified a special type of express last-mile delivery providers as a potentially relevant customer segment.

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Event and Social Network Analysis: Mainframe and AMM

Industry-IT, Use CasesBy Thomas Allgeyer7. August 2019

A leading ICT service provider decided to redesign its marketing and sales activities for its Mainframe & AMM offering.

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Weakness, Technology and Best Practice Analysis: Keyless Vehicle Access

Industry-Automotive, Use CasesBy Thomas Allgeyer7. August 2019

As part of its in-vehicle and smart reverse logistics offerings, our client planned to implement a digital key solution for locking/ unlocking a vehicle.

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Market Modelling and Competitor/ Customer Analysis: Digital Key Solution for In-Van Delivery

Industry-Automotive, Use CasesBy Thomas Allgeyer7. August 2019

A leading German ICT provider wanted to expand its offering by a digital key solution, which includes hardware and software components.

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Market Study: eCommerce and eRetail Last-Mile Delivery

Industry-Automotive, Industry-Transportation, Use CasesBy Thomas Allgeyer7. August 2019

One of the core customer segments of an automotive OEM selling LCVs are Courier-Express-Parcel (CEP) providers (e.g.: DHL, UPS, Hermes)

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